Technorati State of the Blogosphere, October 2005 :Some highlights: * 34% primarily blog to be seen as an authority in their field. * Over 50% blog about companies at least once per week. * 63% believe blogs are the most trustworthy source of product information. * Over 98% take steps to correct factually incorrect portions of a blog post. * Over 80% prefer to receive information from non-executives. * Blogs of individual employees are considered more trustworthy than blogs endorsed by a corporation.Blogosphere Growth Summary: * As of October 2005, Technorati is now tracking 19.6 million weblogs * The total number of weblogs tracked continues to double about every 5 months * The blogosphere is now over 30 times as big as it was 3 years ago, with no signs of letup in growth * About 70,000 new weblogs are created every day * About a new weblog is created each second * 2% - 8% of new weblogs per day are fake or spam weblogs * Between 700,000 and 1.3 million posts are made each day * About 33,000 posts are created per hour, or 9.2 posts per second * An additional 5.8% of posts (or about 50,000 posts/day) seen each day are from spam or fake blogs, on average

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