Breakthroughs in brain research explain how to make organizational transformation succeed
Managers who understand the recent breakthroughs in cognitive science can lead and influence mindful change: organizational transformation that takes into account the physiological nature of the brain, and the ways in which it predisposes people to resist some forms of leadership and accept others.
This does not imply that management — of change or anything else — is a science.
There is a great deal of art and craft in it. But several conclusions about organizational change can be drawn that make the art and craft far more effective.
These conclusions would have been considered counterintuitive or downright wrong only a few years ago.
- • Change is pain. Organizational change is unexpectedly difficult because it provokes sensations of physiological discomfort.
- • Behaviorism doesn’t work. Change efforts based on incentive and threat (the carrot and the stick) rarely succeed in the long run.
- • Humanism is overrated. In practice, the conventional empathic approach of connection and persuasion doesn’t sufficiently engage people.
- • Focus is power. The act of paying attention creates chemical and physical changes in the brain.
- • Expectation shapes reality. People’s preconceptions have a significant impact on what they perceive.
- • Attention density shapes identity. Repeated,purposeful, and focused attention can lead to long-lasting personal evolution.
Source : (strategy+business issue ,43) The Neuroscience of Leadership, by David Rock and Jeffrey Schwartz